The first vehicle showing the A.L.F.A. emblem on its grille was the 24 HP. It had been designed even before the official foundation of Anonima Lombarda Fabbrica Automobili (Anonymous Lombard Care Factory) on June 24th, 1910, and its "Racing" version immediately obtained brilliant results in various competitions.
Throughout its 108 years of history, Alfa Romeo has always had races in its DNA. And the celebrations planned by the Museo Storico in Arese for the 108th anniversary of the brand, on Sunday June 24th, will pay homage to Alfa's "racing heart" in the year of its long-awaited return to Formula 1. On the occasion, the showcar C37 Alfa Romeo Sauber F1 Team will be displayed to represent the bond between the brand's past, present, and future. The Museum in Arese in fact permanently exhibits the 158 "Alfettas" which Nino Farina conquered first-ever Formula 1 Championship in 1950, as well as the 159 with which Juan Manuel Fangio repeated the endeavour the following year.
A place laden with history will become a grandstand for one day, where fans will be able to witness the 2018 FORMULA 1 FRENCH GRAND PRIX, in collaboration with Sky Sport. The appointment is at 16.10 in the Giulia Room – the room where, on June 24th, 2015, the iconic car of the "new" Alfa Romeo was presented. Visitors will be able two watch the live broadcast of the Grand Prix from Le Castellet.
The event is scheduled for 16:10 in Sala Giulia – the hall in which the car that represents the new paradigm of the Alfa Romeo brand was presented for the first time worldwide on 24 June 2015 – for live coverage of the race from Le Castellet. A paradigm of evident success: In fact, the Alfa Romeo Giulia was recently awarded the "Compasso d'Oro ADI", the most authoritative global design prize, awarded by a panel of specialised experts, designers, critics, historians and journalists, and the award will be exhibited at the Museo Storico.