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An epoch-making brand.
Cars with an exclusive allure that have made whole generations dream, always succeeding in playing a key role in a constantly changing world.
Essential beauty. Pure form is modelled on utility with a unique style making its cars immortal. The Alfa Romeo spirit comes to life in the lines of the best designers and car body builders.
Alfa Romeo, a racing car at heart. A legend made of men, cars, successes and technology.
A history marked by moments of glory, but also by tragic episodes that teach how cruel the racetrack can be. An epic story, written on the asphalt of racetracks all over the world.
History and founders
The Museum Bookshoop features a vast array of exclusive products inspired by the history and the DNA of the Alfa Romeo brand.
A curated contemporary space for a coffee break, lunch or dinner in a unique atmosphere.
The facilities of the Alfa Romeo historical museum in Arese are the perfect venue for exclusive events.
They can be used for conventions, showcases and meetings specially organised even at times that are outside the normal opening hours.
It is also possible to organise guided tours, dinners, cocktail parties, personalised tours.
1991: the “première” of the Protéo. The name is an acronym for “Prototipo Alfa Romeo” (Alfa Romeo Prototype), but also a tribute to the Greek god Proteus who could take on any shape just like the coupé designed by the Style Centre could turn into a cabriolet. It was a true technological workshop.