Italian Journey: in the name of beauty

8/13/2020 2:00 AM

From the pier of Portofino to Piazza San Marco in Venice, from Lake Como to the towers of San Gimignano,
from the archaeological site of Paestum to the antiquities of Rome, from the Arco della Pace in Milan to
Florence.
The photographs stored in the Alfa Romeo Historical Archive, the pulsating heart of the Museo Storico in Arese,
reveal a truly #ViaggioItaliano (Italian journey) in 22 stages as well as the strong ties that this car manufacturer,
founded in Milan in 1910, has always had with Italy's history.
Especially since the post-war period, the brand's photographic campaigns presenting new products have been
set in iconic cities and towns to underline the brand's Italian spirit and its values linked to tradition, history and
beauty.
Monuments, squares, coastlines, natural beauty are not just the background, but the substance of a message
that speaks of Made in Italy products and excellence, charm and elegance.
From the Giulia to the Spider Duetto, from the Montreal to the Alfasud, portrayed in the most famous and
popular locations of the country, we retrace the steps of this #viaggioitaliano (Italianjourney), dedicated
especially to those who have to settle for a virtual visit to our country in this peculiar time.



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MUSEO STORICO ALFA ROMEO

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