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An epoch-making brand.
Cars with an exclusive allure that have made whole generations dream, always succeeding in playing a key role in a constantly changing world.
Essential beauty. Pure form is modelled on utility with a unique style making its cars immortal. The Alfa Romeo spirit comes to life in the lines of the best designers and car body builders.
Alfa Romeo, a racing car at heart. A legend made of men, cars, successes and technology.
A history marked by moments of glory, but also by tragic episodes that teach how cruel the racetrack can be. An epic story, written on the asphalt of racetracks all over the world.
History and founders
The Museum Bookshoop features a vast array of exclusive products inspired by the history and the DNA of the Alfa Romeo brand.
A curated contemporary space for a coffee break, lunch or dinner in a unique atmosphere.
The facilities of the Alfa Romeo historical museum in Arese are the perfect venue for exclusive events.
They can be used for conventions, showcases and meetings specially organised even at times that are outside the normal opening hours.
It is also possible to organise guided tours, dinners, cocktail parties, personalised tours.
The story of the small Alfa that spoke Japanese
A compact vehicle of a lower segment at Alfasud, the Arna saw the light thanks to the joint venture between Alfa Romeo and Nissan Auto signed on October 9 th , 1980. The mechanical groups, with the exception of the rear suspensions, were produced by Alfasud, while the body was made in Japan by Nissan Cherry. By the time the body was ready to be assembled, a new plant in Pratola Serra (Avellino) had been founded, about 50 km from Alfasud.The vehicle was presented at the Frankfurt Motor Show in 1983 and accompanied by a rather unfortunate communication campaign that further enhanced the mistrust with which the vehicle had been met. However, what truly compromised the project after a production of little more than 58,000 units, was above all the variation in the exchange rate between Italian lire and Japanese Yen which soon made the joint venture with Nissan scarcely profitable.